Celebrating its 12th birthday in 2010, naïve is a producer and publisher of cultural goods. Under the input of Patrick Zelnik (CEO, ex-CEO of Virgin France), naïve is a full service company (with around 80 employees) including publishing, production, marketing & promotion, sales force and distribution (CD, DVD & digital).

We have established a very strong reputation in every musical area (pop, rock, classical, jazz, world…) and achieved strong sales in all parts of the world with main artists like Carla Bruni, Marianne Faithfull, Pink Martini, Asa, Seu Jorge, Moriarty, Mirwais, Accentus, The Vivaldi Edition…  As licensee of their first 3 albums, naïve contributed to the success of band Muse. Naïve is also the French distributor for Beggars Group (4AD,XL, Matador, Rough Trade...), ADA, Eagle, Fargo, Dramatico, ¡Ya basta!, Mañana, Alia Vox...naïve also runs a book publishing division (naïve livres).